What we do

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What we do 2016-11-01T11:26:29+00:00

Raise your profile

Thumbs-upWhatever goals you have or outcomes you want to achieve, the first step is to make sure your target audience knows who you are, what you do, who you do it for, how you do it and why you are better than anyone else. DTW will ensure you stand out from the crowd – increasing your visibility, building your credibility and enhancing your reputation.

Whether you’re a school, college or university, clinical commissioning group or healthcare provider, local authority or environmental organisation, we’ll ensure that your brand messages are crystal clear and cut through those of your competition.

All in all, we’ll create emotional connections with your customers, building loyalty and long-term relationships to deliver results and establish you as a leader in your market.

 

Manage your reputation

Breaking-newsBad news travels fast – environmental disasters, company restructuring, Ofsted inspections – so it’s all too easy for your well-earned reputation to be ruined in seconds.

The media thrive on bad news and by saying the wrong thing, or even worse, saying nothing at all you could quickly find yourself in a crisis that is spiraling out of control.

We’ll work with you to protect your well-earned reputation, carefully managing perception by ensuring that the right things are said, and said quickly following any kind of crisis.

We’ll prepare you for a crisis so, should anything go wrong, you know who your best spokespeople are, confident in the knowledge that they are properly trained to face the media.

Our full range of crisis planning, media relations and media training services will be tailored to specific issues your organisation might face.

 

Change behaviour

4-processWhether you want to increase recycling, promote healthy lifestyles or reduce the number of people injured on our roads, you need a social marketing campaign that challenges and shifts perceptions, positively impacting on the health, safety and wellbeing of society.

We’re highly experienced in developing social marketing campaigns that shift perceptions and create change. Our four-stage process enables us to understand what drives people to behave in a particular way, so we can intelligently select the interventions that will best result in behaviour change.

 

 

Engage communities

community-engagementIf you engage with residents, communities or stakeholders you’ll know that community relations programmes require understanding, energy, imagination and honesty.

We have over 20 years experience of delivering community relations programmes in relation to high profile issues like toll bridges, nuclear waste, NHS reforms and new infrastructure development.

We’ll work with you to engage communities, delivering robust public consultation supported by communications programmes and giving people a genuine opportunity to have their say on issues affecting their communities.

 

Influencing stakeholders

Stakeholder-engagementIf like many of our clients you have challenging messages to convey, people to connect with, or goals to achieve, winning the support and agreement from various stakeholders will be key to your success.

We’ll use our experience, knowledge and political intelligence to connect you with relevant stakeholders. With services ranging from stakeholder research to grass roots campaigning, public consultation and local and national government relations, we’ll identify the political and community stakeholders who hold the most influence over the success of your project and create an effective engagement programme.

We’ll engage with politicians, planning authorities, public bodies and local and national media to give your project the best chance of success, influencing policy and overcoming challenges.

 

Increase recruitment

Increase-recruitmentWhether you want to recruit students, volunteers or foster carers, you’ll need a clear recruitment strategy aligned to your objectives.

We work with schools, academies, sixth forms, colleges, universities, local authorities, fostering and adoption teams, emergency services and many others to develop bespoke recruitment strategies that generate results.

Whatever our involvement, from market insights and intelligence, recruitment strategy, campaign planning and implementation through to recruitment events, lead nurturing campaigns and conversion campaigns, through our creativity and innovation we’ll generate those hard-to-find enquiries, ensuring that your budget is equally balanced between finding customers and ensuring that your customers can find you.

 

Deliver a return on investment

Every one of our clients has a goal or outcome they want to achieve and everything we do is centred on achieving that goal. Every idea we have, every word we write and every pound we spend will be thought through, with your goal at the centre.

Whether we’re working with you to raise your profile, change behaviour, meet recruitment targets or engage communities, through intelligent planning and creative execution we’ll ensure that your PR and marketing budget is allocated effectively to deliver a positive return on your investment that exceeds expectations.