We’re proud to say that DTW has again been ranked in the top ten specialist public sector public relations agencies in the UK by leading industry publication PR Week.

We have retained our position of 8th in the 2019 league table, which was published in May 2019. It means we’ve been in the top 10 for the past five years now.

As an agency that is highly skilled and experienced in working with the public sector over a long period of time, this continues to be important recognition for the work we deliver. The public sector – in the UK and elsewhere – has changed phenomenally, but the principles of good communications and PR remain the same.

Getting the basics right

Firstly, you have to understand the communications objectives, make sure you know who your audience is and do the insight and research work. Importantly, this makes sure you understand how your audience feels about the issue you are engaging with them on.

Then it is all about clear, authentic and honest communications – whether you are seeking to generate behaviour change, inform people about new initiatives or seek the views of residents and stakeholders on a new proposal.

Once you have those elements clear, you can think about the tactics, channels and creative themes you need to use for maximum impact.

This approach is relevant for so much more than public sector bodies, and the private sector increasingly needs to adopt it where it is delivering public services.

With the majority of our work focusing on that for membership organisations and private sector led infrastructure and construction developments, our skills and knowledge of the public sector market are proving valuable to our private sector clients.

So if you’ve got a challenging project coming up that you think would benefit from our public sector approach, we’d love you to get in touch.

Thanks for reading

Chris