Take Charge – Battery Recycling Campaign

At the outset of the campaign, we started by developing a ghoulish creative concept to tie in with Halloween. Inviting the public to join the national fight against dangerous zombie batteries that come back from the dead, by recycling batteries responsibly. 

Our design studio started by creating visuals for the campaign around a horror Halloween theme, with high-impact graphics to capture the attention of a younger audience by looking like a movie poster. 

This tied in with the idea, which was also used in phase one, that used batteries are often referred to as ‘dead’ and those batteries can be dangerous even after they have died but that can continue to be dangerous – much like zombies.

The campaign was also used to highlight which household items contain lithium-ion batteries, which are the most improperly disposed of. These can be found in items like electric toothbrushes and razors, mobile phones, vapes and laptops.

Campaign delivery included digital and video content published across social media and a Toolkit for organisations to download from the Take Charge campaign website, adaptable to their own needs.

The toolkit included editable A3 and A5 posters, PowerPoint templates for AV screens in public areas as well as social media content, graphics and raw campaign assets for supporters to use to make their own Take Charge collateral e.g. website banners, bin stickers and bin hangers – some created physical signage at Household Waste Recycling Centres and other public spaces.