Mersey Gateway – A Bridge to Prosperity

We started with a clear vision that we needed to communicate to all stakeholders, that this project was ‘more than just a bridge’. This simple vision and message underpinned all of our work over the course of the contract.

We guided the Mersey Gateway team (Halton Borough Council and construction consortium Merseylink) with strategic communications support through three general elections, 10 planning applications, a public inquiry, and three years of a major construction project with significant traffic disruption throughout. We also helped the council manage and communicate the high-profile introduction of tolls on the new bridge and also the existing Silver Jubilee Bridge.

Clear, honest and transparent communication with all stakeholders – residents, politicians, commuters and potential private sector partners, was critical throughout.