About Lorna McAteer-BIngham

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So far Lorna McAteer-BIngham has created 39 blog entries.
3 05, 2019

Membership Excellence 2019 – key takeaways

2019-05-03T13:46:47+00:00May 3rd, 2019|

Tips, insight, inspiration and enthusiasm – that’s what I came away with after attending the Membership Excellence 2019 conference yesterday. With 700 delegates genuinely eager to learn – and a programme jam packed with speakers just as eager to share their knowledge and experience – the MemberWise event was an opportunity to take some time [...]

3 05, 2019

Is social media advocacy the solution to reduced organic reach for brands?

2019-05-03T13:34:37+00:00May 3rd, 2019|

How does having your own private social media army sound? Interesting…then please read on. When it comes to posting content as a brand on the likes of Facebook, Twitter and LinkedIn it’s becoming increasing difficult to reach your audience if you just rely on organic (i.e. you don’t pay to promote it) content. There [...]

1 05, 2019

Distance based road user charging – it’s the future

2019-05-03T13:19:47+00:00May 1st, 2019|

That was the conclusion of the expert panel at a great Centre for London event last night to launch its new report on the future of the transport network and road user charging in London. I was there with our client emovis, whose Chief Exec Anthony Alicastro was on the panel to give an industry [...]

19 03, 2019

Looking after your elderly neighbours

2019-03-19T15:54:07+00:00March 19th, 2019|

As DTW marks its 30th year in business there’s a significantly bigger birthday going on over our garden wall. Our neighbour Gisborough Priory is celebrating 900 years. Gisborough Priory is an English Heritage site which is run by a dedicated group of volunteers who catalogue, restore and host events on this historic site. To launch its [...]

7 02, 2019

How to target your audience effectively through social media

2019-02-07T15:05:37+00:00February 7th, 2019|

Recent headlines around data and social media means both consumers and marketeers are feeling wary about using and sharing data on platforms like Facebook. Is data being used ethically? How can it be used to effectively target the right audience? This blog is not here to scaremonger. Instead, it is going to show you how, [...]