About Jess Volpe

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So far Jess Volpe has created 14 blog entries.
7 02, 2019

How to target your audience effectively through social media

2019-02-07T15:05:37+00:00February 7th, 2019|

Recent headlines around data and social media means both consumers and marketeers are feeling wary about using and sharing data on platforms like Facebook. Is data being used ethically? How can it be used to effectively target the right audience? This blog is not here to scaremonger. Instead, it is going to show you how, [...]

26 11, 2018

The lessons, fears and opportunities in AI

2018-12-03T07:46:41+00:00November 26th, 2018|

AI… it’s a Steven Spielberg film starring Jude Law right? It’s a distant concept that isn’t impacting us yet. Think again. Machine learning and AI is growing and already impacts everyone’s lives every day. As I learned in a compelling morning of presentations around AI in PR at the very impressive PROTO in Gateshead, [...]

30 10, 2018

How to use the new LinkedIn update to increase your reach

2018-11-06T08:47:09+00:00October 30th, 2018|

We all try to keep our LinkedIn feeds up to date don’t we? We try to log in frequently to check-in to the oldest ‘big’ social network out there but let’s face it, for many of us it’s never our most used app or website. Well, this blog might change all that. In October, LinkedIn announced [...]

12 01, 2018

Facebook’s News Feed Changes In 2018 – What We Know

2018-01-12T13:02:37+00:00January 12th, 2018|

“It’s the end of days for Pages, the Facebook apocalypse” – Social Media Examiner “the end of the Facebook News Feed as we know it” – Mobile Monkey “Facebook feed change sacrifices time spent and news outlets for “well-being”” – Tech Crunch These are just a few of the headlines from my social media news [...]

25 10, 2017

Saying Farewell to Facebook Organic Posts

2017-10-25T08:03:12+00:00October 25th, 2017|

The internet is awash with rumours. And we, at DTW HQ, are 90% certain they are true: Facebook will (we think) be removing organic page posts from the news feed (but not yet). What is an organic page post? Currently, when you log into Facebook, your news feed is populated with posts from both profiles [...]

25 08, 2017

Facebook Announces Withdrawal of 17 Ad Formats

2017-08-25T16:18:42+00:00August 25th, 2017|

Facebook has unveiled (another) set of changes to drive us all to use its publishing tools as opposed to third party applications like Hootsuite and Sprout Social. As of the 15th September, 17 post formats on Facebook will no longer be available to boost. They are apparently post types that are rarely used (see below [...]