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16 04, 2018

Ears, eyes, mouth – the building blocks of good community engagement

2018-04-16T10:00:25+00:00

In this fast-moving age of multi-faceted digital channels, the most important thing organisations can do to build and maintain their reputations is get out into local communities and talk and listen to the public and stakeholders on the ground. Twitter. Facebook. SnapChat. Instagram. YouTube. Yammer. They all have their place in 21stcentury communications, but here’s [...]

Ears, eyes, mouth – the building blocks of good community engagement 2018-04-16T10:00:25+00:00
23 03, 2018

Marketing Expo 2018: 2 days well spent!

2018-03-23T09:17:12+00:00

I have a busy job. A very busy job. As one of the owners of DTW I split my time between working in the business and on the business – which can mean doing regular night shifts for the latter. I also have two young boys who I try to pick up from school now [...]

Marketing Expo 2018: 2 days well spent! 2018-03-23T09:17:12+00:00
1 03, 2018

The power of animation

2018-03-01T22:55:04+00:00

Animation is an important and increasingly affordable option for communicators and influencers. At its heart, good PR and communications is about engaging people with simple narratives or, if you prefer, telling great stories and keeping it simple. Plus, what’s not to like about cartoons. Good animations can engage with your target audience, drive behaviour change, [...]

The power of animation 2018-03-01T22:55:04+00:00
14 02, 2018

Bridges, royals and documentary crews too

2018-02-14T14:17:37+00:00

It’s an exciting fortnight for all things Northern Spire - our major infrastructure project (a new bridge) in Sunderland. We’ve two very high-profile Royal visitors coming to site next week, and this Thursday sees the city of Sunderland – and our new bridge in particular – play a starring role in a national BBC documentary. [...]

Bridges, royals and documentary crews too 2018-02-14T14:17:37+00:00
9 02, 2018

DTW shortlisted for five PR Moment Awards

2018-02-09T16:41:55+00:00

Well, that’s a nice way to end the week. DTW was today (9/2/18) shortlisted for five awards for this year’s PR Moment Awards. The awards were spread across the work we have done for a variety of big clients including the Law Society, the Mersey Gateway Bridge project, the merseyflow brand launch and the Northern Spire bridge [...]

DTW shortlisted for five PR Moment Awards 2018-02-09T16:41:55+00:00
12 01, 2018

Facebook’s News Feed Changes In 2018 – What We Know

2018-01-12T13:02:37+00:00

“It’s the end of days for Pages, the Facebook apocalypse” – Social Media Examiner “the end of the Facebook News Feed as we know it” – Mobile Monkey “Facebook feed change sacrifices time spent and news outlets for “well-being”” – Tech Crunch These are just a few of the headlines from my social media news [...]

Facebook’s News Feed Changes In 2018 – What We Know 2018-01-12T13:02:37+00:00