We all try to keep our LinkedIn feeds up to date don’t we? We try to log in frequently to check-in to the oldest ‘big’ social network out there but let’s face it, for many of us it’s never our most used app or website. Well, this blog might change all that. In October, LinkedIn announced [...]
Facebook have announced it will be taking steps to limit the number of low-quality ads on their platforms by disapproving more of them and reducing the distribution of the ones that are approved. Which got me thinking, what are the key ingredients to creating high-quality content on Facebook? Before we dive in let’s [...]
Karen and Chris are heading back to Sunderland shortly to do a joint event with Sunderland City Council's communications team about all things Northern Spire from a PR perspective. If you like the sound of that you can book a ticket on the CIPR North East eventbrite site and read on below to find out [...]
Twitterstorms, Facebook meltdowns, Instagram explosions – how do you handle a crisis on social media?
What are the golden rules for managing social media in a crisis? Our MD Chris Taylor takes a look at how the UK public sector is leading the way and picks out his five top tips for using social media in a crisis. This article first appeared in ESPO's Spotlight magazine. If you work in the public [...]
There are times in PR and communications when something pretty amazing happens – and for our Northern Spire team, and particularly me, that time has been this week. After all, it’s not every day you manage to get your client’s brand new landmark bridge in front of 11million people on the biggest show on [...]
DTW MD Chris Taylor will be speaking at the Association for Project Management conference in Manchester on 7th November. Chris will be joining Duncan Ross Russell, Regional Director at Faithful+Gould, to showcase Sunderland City Council's award-winning Northern Spire project and pass on lessons learned to other project managers from around the UK. Chris and Duncan [...]