Earning the trust of the public in a post-Trump, post-Brexit (I wish I could say post-Covid) world is a tough task. But the good news is there’s some data, insight and guidance around to get you started.
A large part of the work we do for our clients is helping them to make the most out of their social media presence. This often involves developing creative campaigns and achieving reliable results.
While it is important to create content that resonates with your audience, it is equally important to publish content in an efficient and effective way.
At the end of 2020 Twitter began overhauling its verification process with a view to launching the new and improved version early this year. It’s a move that’s long overdue and will improve trust between organisations and their audiences by defining what verification means, who is eligible and why some accounts might lose verification.
This year has taken us on quite a ride hasn’t it? Things kicked off with devastating bush fires in Australia whilst Prince Harry and Meghan Markle upped sticks to America and it wasn’t long before Covid-19 arrived, the stock markets crashed, Black Lives Matter protests flooded the streets and life as we knew it changed forever.
If you work in an advertising, marketing or design agency, creativity is part of the job. But what if you’re a membership organisation tasked with needing to ‘be creative’?
Sometimes when you’re developing a creative for a campaign, the stars align in terms of subject matter, objectives and, in the case of one of our latest projects at least, the time of year.
Algorithms and Artificial Intelligence are everywhere. For most people working in communications we’ll already be aware of them and what they do, but a tweet by the Chair of the CIPR’s AI in PR Panel, Kerry Sheehan made me stop and consider what the wider implications of the use of these technologies are now and what they will be in the future.
All communications professionals can all agree on one thing – a marketing campaign needs to provoke an emotional response.
Shitposting masterclass or just a plain shitshow? That’s the question that everyone is asking after the design horror show in the government Covid-19 public health campaign. And it’s not only communications professionals.
Wondering how film and video can help you engage your audience and deliver your key messages? We’ll be holding an Instagram chat with DTW’s film production team where you can get answers to all of your questions.
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