Team Mind BMX racing is getting a new set of race jerseys that are sure to inspire the next generation of BMXers to think about sustainability thanks to DTW’s design team.
DTW is thrilled to be a key sponsor for this initiative and to have supported the project by designing the new-look jersey for Team Mind BMX, which will be seen on track when the British Cycling National Series kicks off in Manchester this weekend (23-24 March 2024).
Having worked with Mind locally in Stockton & Middlesbrough, we were happy to offer our support when our long-term DTW friend and client John Twitchen from Stuff4Life, who coaches and manages the team, asked us to help out with a new design.
The aim of the design is not just to create a great-looking jersey, but also to promote awareness and inspire environmental consciousness.
The jersey’s principal design feature is a brightly coloured vortex, which conveys the concept of circularity. It comprises a multitude of icons that represent sustainability, the environment, clean energy, net zero, climate, nature, circularity, and people – as well as the Mind ‘squiggle’ graphic. The colours used in the design correspond to those of the global temperature ‘barcode,’ ‘show your stripes‘.
Other sponsors who have lent their support to the Team Mind project include Crucial, Troy Lee Designs, Dirtworks, and Muc-Off, along with Teesside-based Stuff4Life.
The new BMX race jerseys are not just a fashion statement – although they do look fantastic!! – but a powerful message of sustainability and environmental consciousness. It is an inspiration to the next generation of BMXers and a reminder that we all have a role to play in creating a better world.
Other sponsors who have lent their support to the Team Mind project include Crucial, Troy Lee Designs, Dirtworks, and Muc-Off, along with Teesside-based Stuff4Life.
The new BMX race jerseys are not just a fashion statement – although they do look fantastic!! – but a powerful message of sustainability and environmental consciousness. It is an inspiration to the next generation of BMXers and a reminder that we all have a role to play in creating a better world.
For this reason, Team Mind racers have all donated old jerseys they no longer wear so that a new generation of BMX racers and bike riders can benefit, avoiding the need to manufacture more textiles. Most of the 40 race jerseys will be distributed to local clubs for beginner riders to wear with pride, with each jersey telling its own story.
A few older jerseys are showing battle scars and will be retired- these will be recycled by Stuff4Life at their polyester scale-up recycling facility in development at Wilton, Teesside.
Pictured: Team Mind BMX racers Zac, Otto and the team.
Images by Jon Syrett/Trail Creatives
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