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DTW ranked by PR Week as number one public sector agency outside London and Glasgow

We’re rather pleased this week. DTW has been ranked as the number one public sector specialist PR and communications agency outside London and Glasgow by leading industry trade magazine PR Week. We were also listed as #8 in the list of specialist public sector agencies across the UK. The ranking is based on fee income (i.e. it excludes spend on advertising space) from public sector projects. This makes it is a good indicator of who is delivering major public sector projects within the public sector space. We said a year ago we wanted to be in the top ten –

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Photograph of group of school children overlooking bridge construction

Ears, eyes, mouth – the building blocks of good community engagement

In this fast-moving age of multi-faceted digital channels, the most important thing organisations can do to build and maintain their reputations is get out into local communities and talk and listen to the public and stakeholders on the ground. Twitter. Facebook. SnapChat. Instagram. YouTube. Yammer. They all have their place in 21stcentury communications, but here’s three better options for you when you are planning your engagement strategy. Ears. Eyes. Mouth. Starting by asking questions and listening is really important. I’ve not yet met anybody who likes being involved in a conversation where the other person just doesn’t listen to them.

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Graphic promoting The Marketing Expo 2018

Marketing Expo 2018: 2 days well spent!

I have a busy job. A very busy job. As one of the owners of DTW I split my time between working in the business and on the business – which can mean doing regular night shifts for the latter. I also have two young boys who I try to pick up from school now and again – and I do mean now and again! Plus their swimming lessons, gymnastics classes, friends’ parties… you know how it is – just a regular working mum really. “So how can you afford to take two days out for a marketing conference?” you

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The power of animation

Animation is an important and increasingly affordable option for communicators and influencers. At its heart, good PR and communications is about engaging people with simple narratives or, if you prefer, telling great stories and keeping it simple. Plus, what’s not to like about cartoons. Good animations can engage with your target audience, drive behaviour change, challenge preconceptions and educate and inform. In our always switched-on and highly visual world, animation can be thumb-stopping, attention-grabbing and shareable. It also offers several advantages over traditional video. It can give context to difficult, abstract concepts It allows you to explain difficult or abstract

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Screenshot of BBC 2's Sea Cities programme on Sunderland featuring the construction of the Northern Spire

Bridges, royals and documentary crews too

It’s an exciting fortnight for all things Northern Spire – our major infrastructure project (a new bridge) in Sunderland. We’ve two very high-profile Royal visitors coming to site next week, and this Thursday sees the city of Sunderland – and our new bridge in particular – play a starring role in a national BBC documentary. Royal visit on the cards The Duke and Duchess of Cambridge will see Sunderland’s striking new Northern Spire bridge for themselves when they visit the project next week, which is hugely exciting for the city and everyone involved. Big credit must go to the Sunderland

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PR Moment Awards 2018 shortlisted graphic

DTW shortlisted for five PR Moment Awards

Well, that’s a nice way to end the week. DTW was today (9/2/18) shortlisted for five awards for this year’s PR Moment Awards. The awards were spread across the work we have done for a variety of big clients including the Law Society, the Mersey Gateway Bridge project, the merseyflow brand launch and the Northern Spire bridge project in Sunderland. On top of that we’ve also been shortlisted for Integrated Agency of the Year, which is great news coming less than two months after we scooped the CIPR North East’s Outstanding Consultancy, in Newcastle. We’re stoked, especially because these nominations are a great

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The power of animation

Animation is an important and increasingly affordable option for communicators and influencers. At its heart, good PR and communications is about engaging people with simple narratives or, if you prefer,

Read More
Decorative geometric graphic
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