News, views
and opinions

Facebook on a mobile phone

Facebook’s News Feed Changes In 2018 – What We Know

“It’s the end of days for Pages, the Facebook apocalypse” – Social Media Examiner “the end of the Facebook News Feed as we know it” – Mobile Monkey “Facebook feed change sacrifices time spent and news outlets for “well-being”” – Tech Crunch These are just a few of the headlines from my social media news and insight sources that have appeared after Mark Zuckerberg announced that his first move to ‘Fix Facebook’ in 2018 is to change how the News Feed works. Is it as bad as all that? Well, as Jon Loomer put it – we just don’t know

Read More
Close up photo of social media app icons on mobile

Mobile First – Making your video ads stand out on mobile

Last week Facebook released some new research it has carried out around the performance of video ads on its platform. <link to https://www.facebook.com/iq/articles/stand-out-in-feed-optimizing-video-creative-on-mobile> The report makes for some interesting reading and highlights many of the things we already knew – such as video ads developed with a structure and narrative that caters for the way that users consume video on social media outperform content that has been developed for other platforms or has been adapted to try and make it a better fit for posting. So, what can you do to make your video ads work on social? Keep it short

Read More
Screenshot from the DTW Christmas animation

Merry Christmas from DTW

We’ve made a little Christmas animation just for you – you just know you need to brighten up your day by watching it. We have really enjoyed working with you in 2017 and look forward to catching up with you again in 2018. Thank you for helping us do what we love – it is through our work with amazing clients and partners like you that DTW has just been named Outstanding Consultancy in the 2017 CIPR PRide awards – we couldn’t have done it without you so it’s a huge thank you from us. Have a fantastic Christmas and

Read More
Photo of the DTW team holding the various awards won at the CIPR North East Pride Awards, including Outstanding Consultancy 2017

DTW wins Outstanding Consultancy award at CIPR North East Pride 2017

We’re a little bit chuffed so forgive us if that comes across a bit in this post! DTW won three golds, including Outstanding Consultancy, and two Silver awards at the CIPR North East Pride awards on Friday. We’d like to thank everyone at every client and every partner we’ve worked with who has contributed in some way to helping us achieve this – we literally couldn’t have done it without you. As well as Outstanding Consultancy we picked up Gold awards for Social Media for our work with Bolton Council’s 2016 Food Festival and Integrated Campaign for our road safety

Read More
CIPR logo

CIPR Pride awards showcase the best in regional PR talent

Tonight is the annual CIPR North East Pride awards. I’m rather pleased that our team has been shortlisted for ten awards. It’s been a busy, challenging, rewarding and hugely enjoyable year. Our work on major infrastructure projects like Mersey Gateway and the newly-christened Northern Spire has really been an incredible experience and a privilege for all involved to see some incredible engineering and get involved in projects that change lives and shape communities. Alongside that we’ve been working some with very clever clients and partners to deliver some great campaigns. Paul Holmes from The Holmes Report (a man much cleverer

Read More
Scrabble tiles forming the word 'Facebook'

Saying Farewell to Facebook Organic Posts

The internet is awash with rumours. And we, at DTW HQ, are 90% certain they are true: Facebook will (we think) be removing organic page posts from the news feed (but not yet). What is an organic page post? Currently, when you log into Facebook, your news feed is populated with posts from both profiles (your friends) and pages (brands or businesses). Some of the posts from brands or businesses are organic posts – these are from pages you have liked or followed, others are paid posts – these are from pages who have paid Facebook to show their content

Read More
Screenshot from the DTW Christmas animation

Merry Christmas from DTW

We’ve made a little Christmas animation just for you – you just know you need to brighten up your day by watching it. We have really enjoyed working with you

Read More
Decorative geometric graphic
Sign up for free Monthly Insights