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Photo of the DTW team at the 2016 CIPR Pride Awards

Double award win for DTW at CIPR awards

They say you should never start with an apology, but I’m going to do it anyway. Sorry. Why? It’s a bit self-indulgent this post – it’s about DTW winning awards. Our team picked up two hard-won silver awards at the CIPR North East Pride awards this weekend.

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The Angel of the North against a bright, blue sky

CECA infrastructure vision offers positive future for the north east

Infrastructure, infrastructure, infrastructure. OK, so Philip Hammond hasn’t made his autumn statement yet but listening to the mood music it wouldn’t be huge surprise if he stole a soundbite from Tony Blair and tweaked it a bit next Wednesday. So, it was fascinating to hear from some of the region’s key players at CECA North East’s Infrastructure Vision event this morning. Highways England, the Port of Sunderland, PD Ports, the North East LEP and the Tees Valley Combined Authority all joined CECA’s national chief executive and head of commercial affairs to give their views on the state of infrastructure investment

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A blackboard with 'help' written on it

Twitter introduces customer service bots

Twitter launches customer service bots in direct messages. There are many brands and accounts on Twitter that pride themselves in great customer service on the social network. This is usually because they invest time and money in staff and equipment that can enable them to provide such a service; examples of this include KLM and train networks. Now, in theory at least, it will be easier for smaller companies to provide a similar level of service as those larger brands with Twitter’s new tool. So, how does it work? As a twitter user, you can set up an automated welcome

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A photo of a hand giving a thumbs up

What Is Thumb-Stopping Creative?

How Instagram wants us to create engaging content whilst giving them our money. The Simply Measured LIFT Conference in Seattle came to a close with a keynote from <American Buzzword> Head of Monetization </American Buzzword> at Instagram, Vishal Shah. Whilst it wasn’t the most inspiring speeches of the whole conference, there was a key takeaway that we now know Instagram are after from advertisers: Thumb-stopping creative.. This term, now a regular in my social media marketing vocabulary, describes and summarises what all marketers want their audience to do – it epitomises the primary objective to any campaign on Instagram: to

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Wooden Scrabble tiles forming the word 'Politics'

Elections, just like buses…..

Elections – just like buses, none for ages and then…… There’s been enough chatter about the US Presidential election just on this side of the pond to last for the next forty years, never mind four. Most of it is none too flattering for either Hilary Clinton or Donald Trump. I won’t even mention the Labour Party leadership (deep sigh).

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Man on mobile phone looking at Twitter

Twitter Verification For Everyone

Twitter verification for the masses!  The gap between the privileged few, and the majority of lowly users is fading – no more will there be an ‘us and them’ atmosphere; freedom and equality is coming to the masses! For many, getting a verified Twitter account can make a significant validation of a brand’s reputation. Unlike Facebook verified pages (which is linked to a bit of code that you place into your website); Twitter’s verified accounts were at the discretion of Twitter themselves. Verified accounts can be vital for companies, as it gives a piece of mind to a customer; as

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A photo of a hand giving a thumbs up

What Is Thumb-Stopping Creative?

How Instagram wants us to create engaging content whilst giving them our money. The Simply Measured LIFT Conference in Seattle came to a close with a keynote from <American Buzzword>

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Wooden Scrabble tiles forming the word 'Politics'

Elections, just like buses…..

Elections – just like buses, none for ages and then…… There’s been enough chatter about the US Presidential election just on this side of the pond to last for the

Read More
Decorative geometric graphic
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