We worked with Hartlepool Borough Council to develop and communicate its vision for a number of key regeneration sites across the town to three target audiences – local people, the north east regional business community and potential investors.
We brought the Vision to life through high quality visuals, a video, brochure, media relations and event activity. The bespoke solution was innovative as we used high quality photography for specially commissioned artists’ impressions that showed the development potential in a very visual and aspirational way.
In just 15 months the project has:
- led to the direct creation and safeguarding of 300 new jobs in Hartlepool, and
- attracted £20.4 million of new investment to the town
The Hartlepool Vision project is critical to the town’s future growth and I am delighted with the way that DTW linked up with our internal planning and economic development teams to bring it to life and deliver such an exciting plan for our future.
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